The law states that a trademark must consist of words, letters, numbers, pictures, emblems or signatures, it may have several colors or their combinations. There are also some limitations that you must remember to create a trademark. So, a sign cannot be composed with symbols, phrases or pictures alone, if they are:
- are in general use or denote products of a certain type (for example, you will not be able to register a TK consisting of only the word «mineral water» if your company actually makes mineral water);
- are generally accepted symbols (the symbol M in the subway, the sign of the knife and forks for dining rooms, etc.);
- give a description of the product about the place, date and method of manufacture (for example, if you are the owner of greenhouses located in Kropyvnytsky, then winning the «Kropyvnytsky greenhouses» mark will be unusually difficult);
- talk about the type, quality of goods (it is not allowed to use such epithets “best”, “unsurpassed”, etc.), components or material of raw materials;
- represent the contours of the goods, determined only by their purpose (for example, it is unacceptable to register TK in the form of a sweater, if your company makes sweaters, because their shape is predetermined by technical characteristics).