Крылова и партнеры  /  Register or buy ready-made trademarks?

Register or buy ready-made trademarks?

Статьи регистрация товарных знаков, патентные поверенные,

We offer for sale new trademarks. You may have a question: why buy a sign that wasn’t hanging on billboards, wasn’t spinning in commercials, and was not yet known among buyers. After all, traditionally the cost of trademarks is calculated based on their popularity to the consumer, the costs incurred for their promotion to the market.

There are three main reasons: time, reliability and money.

Time:

You save time and provide yourself with reliable protection from unscrupulous competitors today, not the day after. Under the trademark assignment agreement you can get it at your complete disposal in just one month, and actually start using it immediately. If you start the procedure for checking and registering a mark from scratch, then in a typical case you will have to wait for your certificate for about a year and a half.

Reliability:

But the most unpleasant is that you have no guarantees that your trademark will be registered even after a year and a half. Patent search does not always immediately detect names that are confusingly similar to yours. Sometimes this is fundamentally impossible. For example, if a competing bid comes with exhibition priority. In addition, there are many other grounds for refusing to register a trademark and their applicability is often quite subjectively interpreted by experts of Rospatent.

And it may happen that you have already invested in the development of a brand: you prepared a brand book, made a package, made commercials, in the worst case you are advertising campaign, when it turns out that all this was in vain.

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