Useful Articles / A commodity sign-defence intellectual property.

A commodity sign-defence intellectual property.300


 

 A trademark is not that another, as means to individualize an enterprise, commodity production or rendered services. Simple, expressive, and easily memorizable, bearing the semantic loading a trademark causes for a consumer an association with a certain firm, and with quality of commodities or services that is given by a firm. A trademark is one of basic, important elements of image of firm, a trademark gives an opportunity  to the consumer choice in the field of commodities and services.
A recognisable trademark gives an opportunity to define his origin and judge about quality of commodity or services. A consumer will buy a commodity with a higher price, but produced under a well-known and advertised trademark, what to acquire comparatively cheap and, probably, off-grade not popular producer's good. Consequently, in a trademark a consumer sees a quality guarantee first of all, that not insignificantly.